Staying up-to-speed with trends and audience insights can take up valuable time. However, by attending Victory in Education, you'll receive the latest postgraduate marketing knowledge - in just a few hours. Hosted in the atmospheric and inspiring Churchill War Rooms, the event has been put together by two leaders of the Education marketing world: Penna Education and Prospects.
In this talk, Penna's Peter Rice goes through the current status quo of postgraduate marketing - showing how to reinvigorate an area long left in the shadows of undergraduate attraction strategies.
Labour market insight
Chris Rea, Head of Higher Education Services at Prospects will be looking at graduate and postgraduate market trends and predictions for the immediate and longer term future. The session will focus on what areas postgraduates will move into when they enter the world of work.
Understanding your audience
Penna’s Jim Bloor will be sharing the views and thoughts of students on the value of postgraduate study and what they really think of the marketing that you do. Come prepared with your own opinions for this interactive and engaging session.
Prospective postgraduates 2017
Samantha Breslin, Product Owner in the User Experience Team at Prospects, talks about prospective postgraduate students’ pain points, motivations and the sources they are consulting for information about postgraduate study. The findings are taken from a survey which gathered responses from 12,402 users at different levels of study or work including 1,500 that were actively considering starting a postgraduate course in the next 12 months.
2:30pm – Arrivals and refreshments
3:00pm – Introductions
3:10pm – Marketing messaging
3:40pm – Labour market insight
4:10pm - Break
4:20pm – Understanding your audience
4:50pm – Prospective postgraduates 2017
5:20pm – Wrap up
5:30pm until late – Networking reception: drinks, nibbles and tours of Churchill War Rooms with audio guides
To book your place on this event, please contact firstname.lastname@example.org