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Social media continues to grow in importance

Date: Monday, 17 May 2010 12:00 AM

With social media the fastest growing communications platform ever, and hundreds of millions of people worldwide regularly logging on, it’s no surprise that there’s an awful lot of employment-related social chatter out there.

According to experts at, the term “my job” has been used 484 times in the past month on websites like Twitter, Facebook and YouTube. And the term “I hate work” has returned 790 hits in the same period.

Everywhere, social media is changing the way people communicate. Social media accelerates connections. It changes the way people make decisions. And the way people think about their careers.

Get it right, and social media has the power to change the way people think about your organisation. It could help you become an employer of choice. It can build your talent pool. And it will enable you to engage the talent of today and tomorrow.

Get it wrong, or ignore it, and social media has the power to damage your employer brand and reputation. After all, as Jeff Bezos, founder and CEO of Amazon, says: “Your brand is what people say about you when you are not in the room”.

Keywords: Attraction and Communications | Facebook | LinkedIn | Social media | Twitter | YouTube |

News Type: In the press |