Penna Scoops Work of the Year at the RAD Awards
Date: Friday, 20 January 2012 09:35 AM
What a lovely way to start the year! Penna has scooped three awards at this year's RAD Awards (the annual awards for the recruitment marketing industry):
- Work of the Year - KPMG's Graduate Assessment campaign
- Innovation - KPMG's Graduate Assessment campaign
- Print Ad - Public Sector - Hampshire Fire and Rescue.
The RAD Awards 2012 took place on Thursday 19 January at London's Grosvenor House Hotel. We were absolutely thrilled to win Work of the Year for KPMG's Graduate Assessment campaign (you can view a film of how this work was developed here). This campaign also picked up the award for Innovation.
According to the article on the awards in Personnel Today, "Judges praised the work's "superb concept" and attention to detail, and described it as "admirable in its efforts, experience and results, demonstrating a true client-agency partnership", adding: "So much work went into this to get it right."
The icing on the cake was our win for 'Print Ad - Public Sector' for our work with Hampshire Fire and Rescue, a teaser as encouraging applicants to 'Break into Fire and Rescue'. You can view the work here.
Keywords: Attraction and Communications | Managed Recruitment and Assessment |
News Type: Our news |
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