Higher Education
When it comes to higher education, we’re top of the class. In fact, with our own Education Advisory Board, we’re leading the way in the sector. We’re proud to have a growing client base, including a huge range of universities, business schools, further education colleges, schools or private higher education providers.
Our unique insights help clients with HR challenges, and our innovative student marketing approaches mean we’re ahead of the curve. But that’s just the tip of the iceberg. See a sneak peek of our work on this page, but find out even more on: pennaeducation.com
Case Study
Bucks New University
The challenge?
Bucks New Uni needed a new prospectus that reflected their ‘Build a Brighter Future’ brand. And they wanted an exciting approach that would appeal to design-savvy millennials and Gen Z. So we got our thinking caps on.
Our solution?
We took various elements of the new brand to design a cohesive, engaging and eye-catching prospectus. But things got really exciting when we introduced augmented reality (AR). It helped us bring content to life in an unexpected way. We showed 360° tours of halls, campus video guides and filmed interviews with students, alumni and academics. And, after spending time with real students, we advised Bucks New Uni on even more features that would really make the most of the experience.
And the results?
We gave readers a truly immersive experience and the chance to really get to grips with the ‘Build a Brighter Future’ offer. It was a solution that allowed us to continually update content and make sure it had consistent value. And it was a hit with our audience. So much so, it was nominated for Best Prospectus at that year’s Heist Awards.
Case Study
University of Dundee
The challenge?
The University of Dundee were ranked as a Top 30 UK University and even voted as 2020’s University of the Year for Student Experience. It’s an amazing place to study. But it wasn’t translating for international students. That’s where we stepped in.
Our solution?
Dundee already had 150 nationalities on campus, so that’s where our strategy began. We told real stories of real international students. Using programmatic, we tailored our ads and profiles. We also used campaign bursts on social media to reach students at the right time in various countries.
And the results?
We saw an amazing 2,000 qualified enquiries from prospective international students. It was a highly successful campaign that relied on our collaborative approach and insightful strategy. It’s safe to say that Dundee is now firmly on the map.