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An expert look at Student Marketing - an interview with the University of Bradford's Associate Director for Advertising, Marketing & Student Insight Ailie Ferrari and Penna's Jane Johns

In this edition of Penna Podcasts we look at the career of one of the most respected marketing minds in higher education; Ailie Ferrari. Penna's Head of Education, Jane Johns, talks to Ailie about the shifts in student attraction she's seen through her career, the impact of COVID-19 on higher education, her work at the University of Dundee and her ambitions for her new role with the University of Bradford.

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