A little bit of Penna insight and thinking


30 Jan 2018

Four exciting new ways to attract students

Many of the higher education clients Penna works with have been quick to embrace digital transformation and evolve their attraction strategy beyond the traditional brochure bombardment that was once the primary source of student information.

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12 Jan 2018

Friends, Family…and Facebook

Mark Zuckerberg turned his attention to sentimentality and compassion this morning, by announcing that Facebook would be altering their algorithms to prioritise family and friends’ generated content in users’ newsfeeds.

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11 Dec 2017

Best Practice for Marketing Emails

The Penna team went to one of the UCAS Media Masterclass events last week – it was a really useful session full of insights and data into the undergraduate market. They are holding future events in Leeds, London and Edinburgh, so please take the chance to go if you can. Details at:

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