A little bit of Penna insight and thinking


16 Feb 2017


Snapchat meets racer snakes - BBC's surprise social selection

When BBC Worldwide made a commitment to become ‘digital first’ few people could have predicted that the corporation would have selected Snapchat to promote its record-breaking wildlife programme to a global audience. But has Auntie Beeb made the right choice to launch Planet Earth II to new viewers?

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17 Feb 2017

Social, Insights

Get real - why authenticity speaks to Millennials

Despite media stereotypes, Millennials are less engaged with social media than the previous generation. Be authentic with your content and more selective with your channel strategy is the way to capture their attention, says Aneela Ashraf.

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15 Feb 2017

Data & Insight

Tagging - a beginner's guide

Tagging helps measure the success of our campaigns by enabling us to track how each audience member arrived at different digital destinations. But how does tagging work and how can it help us improve results for our clients?

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10 Feb 2017

Apprentice Levy, Data & Insight

Learning to leverage the Apprentice Levy

When the Apprentice Levy comes into effect in May 2017, this choice is only going to increase. So, what does this mean for you as an employer, and how can your organisation make the most out of it?

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